Seeing Red: Grand Reveal of 7121
It’s enough pressure to try to impress your event planner coworkers, but now try to ‘wow’ your harshest critics, the event industry, and all of your biggest clients at once with the grand opening of your new building. Overall, the event needed to not only tell the company's story, but give top clients and partners an immersive brand experience. While our goal was to cover a spectrum of what the company was, is, and can be, the overall theme needed to be simplistic and iconic. Seeing Red became the theme because “red” literally and figuratively is part of everything the company was trying to do; We were REDesigning, REDefining, and REDiscovering who we were as we pivoted toward a creative agency. Keeping it chic yet accessible, those terms became the pillars of the ideation. The color red too comes loaded with connotations and we took advantage of all of them!
Client: RED VELVET
Experience Agency: RED VELVET
Program Manager: Jason Sick
Art Director: Chris Tyre
Event Photographer: Jerrell Trulove
Nominated for ILEA Esprit Award for Best Print Marketing/Design Collateral.
